Producer and consumer perspectives on supporting and diversifying local food systems in central Iowa

Iowa UrbanFEWS team published important findings regarding consumer and producer perspective on local food systems.

We examined producers’ willingness to include/increase cultivation of local foods and consumers’ interest in purchasing/increasing local foods. We used focus groups of producers (two groups of conventional farmers, four local food producers) and consumers (three conventional market participants, two locavores) to pose questions about production/consumption of local foods.

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